📊 Culture reporting

Using advanced machine learning to analyse company culture through language.

When it comes to company culture, talk is cheap. Sull et Al (2020) found that although 80% of the companies they analysed had positive company values, there was no correlation between stated and actual values.

One way to understand if a company walks the talk, is to look at how their employees are talking. By analysing employee language, we can get a sense of the actual values that have permeated the culture and made their way into employee vocabulary.

Our proprietary CultureTech tool uses machine learning to analyse employee language from a variety of sources, building a detailed picture of your company culture. It highlights a number of positive and negative cultural traits and shows how the company is performing across the Four Pillars of Culture.

As the old adage goes, you can’t manage what you can’t measure.